Strategy
Clear, practical and sustainable steps that take you from a notebook full of ideas to work that is actually live, visible and serving people.
Strategy. Capacity. Community.
Build the business your soul came here to create.
The Conscious Founder Collective is for soul-led women building wellness businesses who want greater impact, more sustainable growth and a business that supports their life rather than consuming it.
practical and spiritual
Where you are now
You started this business to change lives, not to spend every day doing eight different jobs.
You wanted to serve, to heal, to hold space and to create real transformation. Now your days disappear into content, admin, tech, conflicting advice and a list of things you never quite finish.
You may feel behind. You may feel alone. You may be quietly wondering why your beautiful work is not reaching more of the people who need it, while other practitioners seem to have it figured out.
You are not failing. You have been trying to build something meaningful without the right combination of strategy, capacity and support around you. That is a very different problem, and it is a solvable one.
The approach
You don't need more noise. You need clarity, capacity and people who get it.
Strategy on its own leaves you with a plan you cannot bring yourself to action. Inner work on its own leaves you feeling wonderful with no clients. Here, the three pillars work as one.
Capacity
Mindset, somatic work, breathwork and nervous-system regulation, so you feel safe enough to be seen, to receive and to keep growing.
Community
Genuine connection with women building values-led wellness businesses who understand the reality of the journey you are on.
Soul Led Strategy
You don't have to build it alone.
Soul Led Strategy is a free WhatsApp community for women building soul-led wellness businesses. Connect with founders who understand the reality of doing it alone, share your offers and events, ask for help, access useful resources and receive invitations to Naomi's online and in-person experiences.
- Connect with like-minded women in wellness
- Ask for help and practical support
- Share your offers and upcoming events
- Access useful resources
- Hear about Naomi's events and online experiences
- Feel part of something while building independently
Ways to work together
Find the pathway that fits where you are.
Grow your business
Expand your capacity
The Capacity Code
For the woman who knows what to do, yet keeps overthinking, playing small or holding back.
Online · Self-paced
ExploreLearn, lead and connect
Breathwork Teacher Training
For practitioners ready to facilitate breathwork safely and confidently.
In person and online
ExploreCacao and Space Holding Training
For those called to hold ceremony, circles and rooms with real skill.
In person
ExploreNetworking Mornings and Events
For women in wellness who want strategy, regulation and connection in one room.
In person and online
ExploreFree download
The Wellness Practitioner's AI Toolkit
7 ways to save time in your business using AI without losing your soul.
If you have been wondering why your beautiful work is not reaching more of the right people, or why you spend more time on Instagram than with actual clients, this toolkit will help you break the cycle and become far more visible to the women who need what you offer.
If you are tired of posting content that goes nowhere, repeating the same business struggles or wondering why other practitioners appear so busy while you are still waiting, this practical toolkit will help you step out of overwhelm and use AI in a more intentional, soul-aligned way.
About Naomi
I built what I once needed.
Naomi Buff
I spent years building businesses alone, feeling frustrated, lonely and behind. I made more mistakes than I can count, and each one became part of the wisdom and experience I now share with the women I work with.
I joined masterminds and coaching programmes that gave me strategy, yet I often felt as though I did not belong in the room, and that nobody really understood the spiritual nature of my work.
So I created The Conscious Founder Collective to offer something different: practical business strategy alongside mindset, nervous-system support, spiritual alignment and genuine community.
Naomi Buff is a Transformational Coach, Bionic Breathwork Master Trainer and wellness expert with over 14 years of experience across personal transformation, wellbeing and conscious business. Her work brings together science-backed breathwork, somatic practices, nervous-system regulation, energy work and ancient wisdom to help women reconnect with themselves, break long-held patterns and create meaningful change in how they feel, live and lead.
Experience and qualifications+
- Over 14 years in the wellness industry
- Transformational Coach
- Bionic Breathwork Master Trainer
- Trauma-informed practitioner
- Conscious Connected Breathwork Facilitator
- Sound Therapist and Reiki practitioner
- Cacao Facilitator
- Retreat host, trainer and corporate wellbeing facilitator
- Former wellness entrepreneur and healthy-menu consultant in Monaco
- Creator of products previously stocked by Harrods, Selfridges and Six Senses
- Corporate work with the Bank of England, Evercore, Nomura, Brewin Dolphin, Bel UK and Law 365
Events and connection
Come into the room.
Soul Led Strategy workshop days, networking mornings and seasonal gatherings bring women in wellness together to work on their businesses and come back to themselves at the same time.
- Business strategy
- Mindset
- Nervous-system regulation
- Spiritual alignment
- Practical implementation
- Meaningful connections
The invitation
Your business can grow without costing you yourself.
You don't need to choose between strategy and soul, ambition and wellbeing, or impact and integrity. There is another way to build.